Tell Our Value Story

Creating Choices to Fuel the Mind. I was given the opportunity to lead creative direction for a campaign centered around the objective of increasing SDSU Dining's campus community outreach by defining it's story and highlighting how it provides exceptional value to the campus community. This Dining campaign identified and broadcasted the high quality and wide range of price points with value as high consideration. The campaign lasted throughout the year with significant emphasis at new student orientations. Success is measured by number of marketing assets, reduced complaints regarding value, increased voluntary meal plan participation, and increased scores on surveys at the end of 2018-2019 academic year. Marketing assets included: video, buttons, stickers, table cards, flyers, banners, billboards, and digital displays.