An extensive branding questionnaire will be provided to the client to learn about the company’s fundamentals, goals, insights, and creative direction.
A high-level brand analysis across the region and country will be completed to ensure brand authenticity
A shared Pinterest board will be created to collect images that visually reflect the brand. If client does not have a Pinterest account this can also be done through email
Development of your brand personality, audience, and positioning
A thorough development of brand personality, audience, positioning, and tagline that best tells the story of your brand
A Stylescape is a collection of brand assets such as colors, typography, photography, patterns, etc. that are combined together by a designer to build a potential visual aesthetic of a brand
Identity design will be comprised of a series of 5 steps to completion:
STEP 1 – A collection of 3 distinct logo concepts will be presented to the client in black and white. One version will move on to step 2.
STEP 2 – Color palettes will be created to reflect the brand’s image and added to the final 2 selections. Final color palette and logo concept will be chosen to move on to step 3.
STEP 3 – Once the client has chosen final logo concept and color palette a secondary logo and watermark will be created to match.
A one page document will be created to to explain the brand visual, and the guidelines that explain how your brand work
Once all brand marks are complete, a multi-page style guide will be created that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
A selection of 2 collateral pieces will be designed based on the client’s selection from list below. The client has 2 revisions per piece:
Additional revision rounds and work requested by client outside of scope will be billed at an hourly rate of $100.00.
Depending on your needs we will help you choose the best platform for your website. These two options are best for clients who want to manage their website long-term.
We will make sure your website looks good on all devices. A responsive website is a no-brainer!
We will add the important lingo to your site to help attract consumers through Google and other search engines
You will get a collection of 3-5 themes that fit your brand. And, you get the final say on which design works best for you and your company
Through custom banners and headers we will add personality to your site with design elements that look and feel like your brand
At the completion of the project we will hand over all files and photos that were used in your site
Your choice of 4 additional pages to your home page
Your sitemap consists of the strategy behind the navigation. We will help make sure your site is user-friendly and easy to navigate
Once the project is complete we will do a final walk-through to make sure you know all the ins, outs, and tidbits of your brand new website.
We will upload up to 25 of your products including images and text.
Every check out process is different and requires a certain shopping experience for your customers. We’ll work with you and your new website to ensure you get the right strategy.
Specific information, including payment, is required for eCommerce checkouts. This setup is included on your new site.
Additional revision rounds and work requested by client outside of scope will be billed at an hourly rate of $100.00.
If you have any questions at all I'd be more than happy to answer them and get back to you as soon as I can. Or just feel free to drop in and say hello!
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