Hurricane Rays

The goal of this project was to create a bright, bold, and playful brand identity and website for Hurricane Ray's Hot Chicken. We created the identity systems and assisted the restaurant in marketing campaigns just in time for their grand opening launch. ‍Hurricane Ray's was founded by restauranteurs that have over 75+ years in the food service industry. They have a deep passion for creating great tasting food, taking care of their people, and serving the community at large. As a local small business without the structural hierarchy of your typical "corporate" restaurant or franchise chain- their goal is to provide our community with the best food service possible and do what's best for you, locally! Join the movement, become a Hurricaniac, and together let's show the world how Hot Chicken is supposed to taste!