Hall of Fame

Visual Identity pitch for Hall of Fame Barbershop. The client wanted their look to show "Quality over Quantity" and the goal was to create a new direction for their barbershop that was modern, minimalistic, and timeless while representing a premium experience and luxury product. The "Hall of Fame" barbershop logo would also pave the way for a potential expansion to a lifestyle brand, "Fame". The main challenge was to provide a unique logo design solution that was minimal and pleasing to the eye, but also intricate enough to establish a flexible visual identity system that could be applied to various items. Applications include straight razors, business cards, liquid dispensers, soap bars, pomade, shaving brushes, digital screens, and multiple applications of store signage.