Crisp Customs

The goal of this project was to create a sleek, sexy, and crisp logo for Crisp Customs, a car shop based out of Temecula, CA. Sleek: visual reference to the cars built that are sleek, smooth and glossy. Sexy: Exciting, attractive, interesting to look at, simulating Crisp: Crisp customs, simple, elegant, stylish Something that is attractive and interesting to look at while still simple and clean enough to be able to apply it to a wide range of different applications such as water jet cuts into metal, vinyl onto cars, and stitched onto patches. A successful logo for this project is one similar to the Nike logo, which lives on its product and visually enhances it in a stylish manner when applied.