ATC Noodles

Two clients came to me looking to brand their food truck company. The name “A Truck Called Noodles”, is influenced by “A Tribe Called Quest.” ATC Noodles for short. The kulcha of hip-hop had long influenced their everyday life. The two just wanted to come out with a name that represented their story, and a brand identity that tells it. This was an opportunity to help them break the mold of traditional food trucks and the stigma where half of them are known to be cheap quick fast food of lesser quality. The other half are “gourmet trucks” that charge too much for their product. They wanted to give their customers high quality meals at affordable pricing. It was my job to help them create a fun, quality branding that expressed their ideals.